April is the owner of a home based strength and power gym, and a former bodybuilder. She and I teamed up to create a unique concept to communicate professionalism, strength, femininity, and fearlessness in an fresh way. We created diverse ideas based on her values, interests, work and personality and sprinkled in some humor. Ultimate goal: content that stands out.

She was never able to include her favorite python in a photoshoot. The python is part of her life, and of course we included it with great love.

We executed the shoot in half a day despite a large creative project. Python, fog, lighting, different outfits, equipment - it all helped create distinctive imagery. There was good conversation and plenty laughing that day! April will have unique business content for a year+.

Results below.